The benefits of blogging for business can be hard to measure. After all, you don’t always have a clear view of how a new customer came to interact with you, and why.
Of course, you can see the performance of each post using Google Analytics or a similar tool, but blogging is a long-term game, it’s very rare for someone to buy from you after just a single post. You need a strategy. Blogging is branding, not sales.
Attention + trust = sales. And attention and trust need to be built up over time.
It’s your blogs job to build this attention and trust with your audience, to attract new business consistently as your impact grows.
So, let’s get into it, here are your 9 benefits of blogging for business that help all this come to fruition.
1. Improved SEO
It’s not uncommon for blog articles to rank higher on search engines than your main webpages, which means if your competitors blogs are ranking and you’re not in the game, then you will lose website visitors.
Not only that, Google loves regularly updated websites. Specifically, websites that are regularly updated with high quality content that adds value to visitors. A blog is the best way to do this.
2. Added value
Not only will search engines love you more for having a blog, your customers will too. Your blogs job isn’t to sell, it’s to add value. Tell your secrets, answer questions, share stories.
Help people and get recognised as the ‘go to’ business in your industry. Which then…
3. Builds brand
Being the fount of all knowledge builds brand, and then eventually, becoming the ‘go to’ business wins business.
4. Makes you relevant
If you’re not building your online presence via your blog, you are leaving yourself vulnerable. When modern day consumers need a solution, their first port of call is the internet. And specifically, Google.
Make sure you have a presence.
5. Increased reach
Your blog could literally be seen by anyone. Similar to building your social media presence as a business, a blog widens your net.
You will likely attract enquiries that you never thought you would. A blog is scalable, it doesn’t need you to be in a room networking, for example. It works for you 24/7 and can do so on a broad scale.
6. Increased employee satisfaction
As businesses grow, a disconnect between management and those on the front line can appear without warning. A blog cements the team(s) together as you build brand.
Not only do customers benefit from knowing what to expect from you and who you are as a business, employees will do too. An often-overlooked business benefit of having a blog.
7. Increased customer retention
A nice-to-have residual benefit of having a blog! Of course, the better customers engage with your brand, the longer they are likely to remain loyal.
8. Content that can be re-purposed
The above are the 7 main benefits of blogging for business, but what more could that beautifully crafted blog content become? Well, for starters:
- A podcast episode
- A YouTube video
- 5-10 quotes/passages that could be made into beautiful images for Instagram
- 10-20 things to start conversations on Twitter about
- You can share the article multiple times on Facebook
Your blog is your home on the internet, the centre of your universe that can then feed all your other marketing channels.
Every article can be chopped up into different types of content for different media. It can become 18-20 pieces of content very easily and you only need to produce the core content once!
9. Become the media company in your industry
Your blog is media. It’s no different to what’s posted on news sites or in business publications.
If you build your company’s influence using your blog, you can become the media company in your industry. The ‘go to’ company. The source.
Everyone gravitates to the source. That’s what your goal should ultimately be.
But you need to start today.
-Matthew Brown, director
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Thanks for reading, I hope this helped!
