As humans, we’re wired to connect with stories. From ancient myths to modern-day movies and tales you hear down the pub, stories have the power to captivate our imaginations and evoke strong emotions. Storytelling in copywriting helps you connect with your customers on a deeper level to drive more results. In this article we explore the importance of storytelling in copywriting in more detail and provide some tips on how to tell compelling stories that sell.
Category: Copywriting
Improving Website Performance: Where to Start
Your website is your business’ home on the internet. It’s also likely the nucleus of everything else that you do online. Improving website performance is therefore vital to digital marketing success for most companies. Here’s what you need to know to get started and how you can improve your website performance in two simple steps.
4 Reasons Why You Should Update Your Website Copywriting
Your website copywriting is the main tool you’ve got to make an attractive website an effective website. Here’s the common mistakes businesses make and why you may need to consider making some changes.
Copywriting Services: How to Choose an Agency
Here we look at what a copywriting service is, how it differs to content marketing, and what to look for to make sure you choose a copywriting agency that best suits your mission.
Copywriting: The Biggest Mistakes to Avoid (Grammar)
Copywriting: The Biggest Mistakes to Avoid (Grammar). Do you know your shit or do you know you’re shit? Find out how to get this right and many more examples, here!
A Shameless Plug
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Website Copywriting: Emotion vs Practicality
Here we look at website copywriting and how to craft an effective homepage using the right blend of emotional vs practical messaging. This is an important one, there’s one huge costly error that many businesses make that we look at it in detail here to help you avoid the same pitfalls and enable you to send your conversion rate skyrocketing.
Copywriting Services: the Types & Benefits
Here we look at what copywriting is, why and when you may need copywriting services provided by a professional copywriter, and the benefits this can bring.
Website Copywriting vs Design
There’s one big digital marketing mistake businesses make when investing in a new website. They get the balance wrong between website copywriting and design. This is what you need to know to make sure your new website not only looks and feels great, but gets results.
BE THE MOLE!
Imagine you’re in your tunnel and the whole world above you is on pause. You, however, are pressing on regardless underneath. Working and burrowing away.
