As humans, we’re wired to connect with stories. From ancient myths to modern-day movies and tales you hear down the pub, stories have the power to captivate our imaginations and evoke strong emotions. Storytelling in copywriting helps you connect with your customers on a deeper level to drive more results. In this article we explore the importance of storytelling in copywriting in more detail and provide some tips on how to tell compelling stories that sell.
Category: Digital Marketing
Improving Website Performance: Where to Start
Your website is your business’ home on the internet. It’s also likely the nucleus of everything else that you do online. Improving website performance is therefore vital to digital marketing success for most companies. Here’s what you need to know to get started and how you can improve your website performance in two simple steps.
Google Ads vs Social Ads: The Psychology
Google Ads vs Social Ads. Sometimes as marketers we need to use our intuition and act based on what we know our customers are actually doing day to day. Consider the most logical way of attracting customers online for your business.
Year in Review Articles Only £50!
We’re offering a significant discount on in-depth articles to give you 700+ words of content in the form of a year in review piece, for just £50!
A Shameless Plug
We have a fresh, newly updated Pearson Brown Blueprint! This is our copywriting bible that we’re going to share with you. The tactics, the tools, it all. Come inside and take a look at how we do things and why. We hope you like it. Download it if you do and contact us to find out more or talk to us about your project.
Refresh and Reawaken
It’s time to refresh and reawaken. If you knew what was going to happen this year this time last year, what would you have done differently? Now let’s move forward together.
Website Copywriting: Emotion vs Practicality
Here we look at website copywriting and how to craft an effective homepage using the right blend of emotional vs practical messaging. This is an important one, there’s one huge costly error that many businesses make that we look at it in detail here to help you avoid the same pitfalls and enable you to send your conversion rate skyrocketing.
Website Copywriting vs Design
There’s one big digital marketing mistake businesses make when investing in a new website. They get the balance wrong between website copywriting and design. This is what you need to know to make sure your new website not only looks and feels great, but gets results.
How to Find the RIGHT New Clients
We’ve all been there as business owners, battling against bad clients. Here’s the process that will make sure that you find the right clients from now on.
BE THE MOLE!
Imagine you’re in your tunnel and the whole world above you is on pause. You, however, are pressing on regardless underneath. Working and burrowing away.
