When I started this copywriting agency, I wanted more than anything to help businesses in Lancashire and further afield do one thing – tell their story better.
What makes you different, quirky, memorable or just downright better?
Whilst you might be putting out a lot of content, it’s important to make sure that it’s not vanilla or it won’t do its job – to help people identify with you, trust you and engage with you.
One way to have an impact is to let people under the hood and see who you actually are as a business.
Too much product-focused content is boring, tell a story. Focus on the ‘why’ not the ‘what.’
If the ABC Salt Company is telling you all about how great their salt is, does that mean anything to you? All salt tastes the same right? You want to hear about them, you want to know their story.
Or if you have a company like Pearson Brown that sells services and you’re trying to find new business; you need to differentiate yourself.
What to say
It could be your history as a family business through the decades. That you’ve got a ton of amazing testimonials. Or that you’ve done a lot for local charities.
Or perhaps, you’re the business that constantly provides massive value via digital media…
You could have the most engaging blog, podcast or social media accounts in your industry. You could be positioning yourself as the go to ‘media company’ for information and entertainment in your niche.
Positioning your business as the experts in this way is incredibly powerful and could replace all your struggling traditional marketing efforts in no time.
Put yourselves out there
You need to tell your story to stand out in the majority of industries. Not every company can create a market leading product like the iPhone or a BMW. But every business has their own story to tell that makes them unique in their market.
You can document your journey, create engaging content, or do both.
Document what you do every day, share your good news, or tell your backstory. Share this across your platforms. To create – produce content such as this for your audience. Start creating videos for LinkedIn, Facebook and Instagram. Start a podcast or a YouTube show.
Do both. Tell your story as it develops and create engaging content around this to build an audience of loyal fans.
Either way, your customers want to relate to you, they want to understand your business.
Tell your customers who you are, not just what you do.
-Matthew Brown, director and founder
Through the Pearson Brown Blueprint, we help you find your voice, identify your target audience in intricate detail, and change the way you communicate your value forever. If you’d like our help with revolutionising your marketing to see game-changing results, contact me directly today – matthew.brown@pearson-brown.co.uk to find out more.
