Instagram is a huge player in the social media game and all businesses should have active accounts or they risk leaving money, and a lot of attention, on the table. Instagram though, is still a new concept for many business owners so it’s my duty to step up and bring you some Instagram content creation tips for your business. After all, how do you get started on anything new without a little inspiration…?
Instagram content creation
No matter what your other half might say, it doesn’t matter if you’re not sexy. Not all businesses cook amazing food, sell private jets, or build yachts; that doesn’t mean there isn’t a place for everyone at the table!
No longer is Instagram just a place to show off how great you look. Instagram content creation is now so varied that all businesses can enjoy serious benefits from having a presence on the platform.
So, fear not, unsexy Instagram newbie, here are the different types of content you could create for your brand spanking new Instagram business account. Or maybe you’re not new to Instagram, sorry I judged…
Either way, check it out, here are your options for creating some awesome new Instagram content for your business…!
Motivational
It doesn’t matter what sector you’re in, motivational content can be produced by everyone and consumed by everyone. Share some positivity. Share a motivational post at the start of every week to get your audience pumped for all the new opportunities they will come across. Everyone needs some #MondayMotivation sometimes!
Motivational content can also cover all aspects of personal development and all ambitious professionals are trying to improve their performance, and in turn, their income. Share your best performance tips. Be the go-to business to get some positivity and inspiration.
Then, when people need a business like yours, they will remember and gravitate towards you.
Funny
Funny content appeals to everyone. And no, it’s not unprofessional. As long as you don’t cross some fairly obvious boundaries!
Life and business can be hard at times, it’s always a good move to bring some feel good factor into the mix. Funny content related to your industry is even better, you’ll make your audience feel good and make yourselves relatable at the same time.
You don’t have to stick to one specific niche, throw in a bit of humour sometimes. And if you get the chance to have a bit of a laugh at your own expense, take it! Business shouldn’t be taken too seriously.
Educational
You have a lot of knowledge that’s primed to share with the world. Share everything and share it for free. And no! This doesn’t limit your opportunity to earn. There is no downside to being the fount of all industry knowledge. Share your secrets and all the things your competitors are scared to put out there.
Trust is huge. Attention + trust = sales.
Giving away knowledge for free builds brand. It builds a trusted audience. It grows sales.
Entertaining
Most content either falls under entertainment or education, but I wanted to spread things out a little more here to break it down into more detail for you. Pick which one you want to major on and focus your strategy around that, but there’s no harm in mixing things up sometimes too.
As with all entertainment, you have creative freedom in terms of the content you produce. It could be a vlog covering the day to day within the business. Photos of the team’s latest night out. Insight into how you manufacture your products or deliver your services, or something completely unrelated to the business that adds value to your audience. Be unique in your own way and stand out.
Entertain and educate your audience whilst communicating your brand value and you’re on to a winner!
That’s all great and now I know what I want to do, but how?
That’s why we’re here, friend. We can create all your Instagram content for you at a very low cost. All branded with your logo/website and designed specifically for your brand and your objectives.
We don’t do video though, we’re not good at that, we stick to awesome imagery and copy. But we know someone who can do video if you would like an introduction.
Here are our prices/options for our Instagram content creation service:
If you would like to know more, please call on 0333 009 0060 or email me directly on matthew.brown@pearson-brown.co.uk. It doesn’t matter if you’re not interested in our services, I’m more than happy to answer any questions you have because I love this stuff! Be sure to reach out if you think I can help.
Hope to hear from you and best of luck in your quest for Instagram domination!
-Matthew Brown, director
Follow me personally on Instagram to see how I’m using the platform to build my personal brand. You can also follow Pearson Brown to see how we’re using it for our business.