There’s no magic marketing formula that will make your business successful. What works for one might not work for everyone. You’ve got to try things, put your business out there and cover as many bases as you can.
It’s about doing what you can with your budget and your time.
Time vs money
You will likely either have a lot of time but not much money, or lots of money but no time. You need to allocate your resources accordingly.
If you’ve got a problem money can solve and you have money, you don’t have a problem.
But what if you’ve got no time and a small budget? Where do you spend your marketing money and your energy?
A hybrid model
A good option is a combination of content marketing and social media marketing.
The perfectly packaged blend can evolve as you do. Start small – a couple of blogs a month and 2-3 posts per week on each social platform. Run some Facebook ads and grow your personal LinkedIn audience.
Add value through your content, build trust with your growing audience and when they need a service like yours you’ll be front and centre of their mind.
Content marketing
Use content to add value, giving away as much knowledge as you can and help people understand what you do. How do you do that…?
Start by asking yourself these questions:
- What does your target customer look like, in as much detail as possible?
- What problems are you solving for them? How do you make their life better?
Once you know the answers to these you can easily create some blog post ideas (or work with us, and we’ll do it for you!) Use your blog to help your target customers, build that brand equity and be there when they are ready to use your services.
Social media marketing
Social media is your outlet, it’s where to publish and promote all your great new content. Build up the attention surrounding yourself and your business.
This is media in every sense of the word, use it. Be better than your competitors by posting relevant and interesting content often. Once in a while sell yourself too.
An inexpensive way to really promote your business and win new clients is by creating your own unique content and blending this with an effective social media strategy.
Here’s a look at a typical package we offer to small business owners…
A starter for £510
This package is perfect for the small business that wants to build their brand and generate more leads but lacks the time or skillset to do so themselves.
- 2 x blog articles per month published on your website and shared on social
- 3 x social media posts per week on Facebook and LinkedIn
- 100+ LinkedIn connection requests with an introductory message per week
- Ongoing LinkedIn lead generation
The content you post will be a careful mix of informative, educational, thought-provoking (to prompt engagement) and sales content – with offers and such like. We never use ‘bots,’ we do everything manually and strategically.
All for just £510/month.
We are currently looking for 3 more businesses to work with in this way for a minimum of 6 months. We are particularly interested in working with travel providers, business consultants and insurance brokers. If that sounds like you or you know someone who would benefit, please get in touch with us on 0333 009 0060 or email matthew.brown@pearson-brown.co.uk.
This is a strong package to start with that we can build on as you grow. If you want to adjust the package to include different social channels or make any other changes, we can create something bespoke on request. Speak to us today and let’s grow your brand and your business!
-Matt Brown, founder and director